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Marketing Your Product,
Fourth Edition |
Marketing is more than just advertising; it helps you
decide if you are developing the right product for the right target market and
using the right media and distribution methods.
Marketing Your
Product explains how a company can carve a niche for its products in
today's competitive consumer environment. It describes customers' buying
impulses, how products satisfy those impulses, how to inform customers about
your product, and what it takes to get your product to consumers. |
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This book answers questions such as:
- What is marketing?
- How do you plan a marketing strategy?
- How do you do your own market research?
- How do you develop your product to suit the
market?
- Which media should you use to market your
product?
- Why do people choose one product over another?
- How do you price to sell?
- How can you use the Internet to market your
product?
- What should you know about global marketing?
- What legal considerations must you be aware
of?
This edition comes with numerous bonus forms to get
you started and keep you organized. All forms are included on CD-ROM in MS Word
and Adobe Acrobat PDF format. |
| DESCRIPTION |
| Author |
Donald Cyr and Douglas Gray |
| Publisher |
Self-Counsel Press |
| Year of release |
2003 |
| Pages |
180 pages |
| ISBN |
1-55180-394-1 |
| Price |
24.95$ |
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| Bilingual |
No |
| Available in French |
No |
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©Publications Gouvernementales
2000-2012
615 Boul. René-Lévesque O, Bureau 520, Montréal, Québec, Canada H3B 1P5
Téléphone: (514) 954-1633 · Ligne sans frais:
1-888-834-1633 · Courriel: infos@pubgouv.com |
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