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Getting Publicity, 3rd
Edition |
If you'd like to know all the inside secrets for
attracting publicity to your business, your association, or yourself, you need
this book. Step-by-step instructions illustrate just what it takes for any
enterprise to generate media attention.
The authors, both
award-winning journalists, show how you can make the most of every opportunity
for free coverage in print, broadcast, and Internet media.
From
newspaper articles to radio interviews, from television appearances to the
World Wide Web, this expanded and updated edition includes all the advice you
need to sparkle in the publicity spotlight. Aimed specifically at individuals
and organizations whose ambitions are bigger than their bankrolls, Getting
Publicity emphasizes low-cost, do-it-yourself promotional strategies, and
is filled with inexpensive and practical tips for capitalizing on the power of
publicity.
Includes: |
- Becoming your own publicist
- Putting together a publicity plan
- Creating publicity opportunities
- Understanding the media
- Preparing publicity materials
- Announcing a new product
- Mastering the media interview
- Writing and public speaking
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| DESCRIPTION |
| Author |
Tana Fletcher and Julia Rockler |
| Publisher |
Self-Counsel Press |
| Year of release |
2000 |
| Pages |
207 pages |
| ISBN |
1-55180-312-7 |
| Price |
19.95$ |
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| Bilingual |
No |
| Available in French |
No |
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©Publications Gouvernementales
2000-2012
615 Boul. René-Lévesque O, Bureau 520, Montréal, Québec, Canada H3B 1P5
Téléphone: (514) 954-1633 · Ligne sans frais:
1-888-834-1633 · Courriel: infos@pubgouv.com |
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